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WHAT’S INSIDE

MIMI HAIR WASH 13.52 fl oz
Infused with organic watermelon seed oil, blueberry & coconut extracts, it cleans & nourishes kids' hair effortlessly. Say farewell to shampoo & conditioner & embrace an easier & better way to care for hair.

MIMI DETANGLER SPRAY 6.76 fl oz
Effortlessly tames tangles, tantrum-free. Infused with organic watermelon seed oil, blueberry & coconut extracts, to help protect kids’ hair from the effects of outdoor play and swimming pool chemicals.

MIMI LEAVE-IN CURL CREAM 5.08 fl oz
A plant-based leave-in that defines curls, smooths frizz, and enhances natural texture without heaviness. Made for kids’ curls that need gentle care and long-lasting definition.

MIMI SCALP MASSAGE BRUSH
Happy hair begins with a healthy scalp, and the MIMI Scalp brush makes hair washing fun and easy. The soft silicone bristles provide a gentle massage, effectively removing dry skin and maximising the benefits of the MIMI Hair Wash.

QUICK DRY HAIR TOWEL
Say hello to the MIMI Hair Towel. With its magical quick-dry powers, drying out that mop on top becomes a breeze for kids and parents. Bid farewell to frizz, flyaways and damp hair dilemmas. Super cute and soft, just wrap, twist and let the magic begin!

CURLS-TO-GO HAIR BRUSH
A curl-loving brush designed to gently detangle while protecting a natural curl pattern. Created to glide through waves, curls, and coils with ease, it helps reduce frizz and breakage while enhancing curl definition for healthier, happier curls every day.

HOW TO USE

STEP 1: CLEAN

Wet hair thoroughly. Mix a small amount of Hair Wash in your hands with water and smooth from root to tip. Gently massage into the scalp using the Scalp Brush to lift build-up. Rinse well. Repeat if needed for thick, curly or coily hair.

Note: This wash doesn’t foam, that’s the beauty of plant-based ingredients.

STEP 2: TREAT

Spray Detangler onto wet or dry hair.

Start at the ends and gently brush through using the Curls-To-Go Brush, working your way up to help minimise breakage and remove knots. Apply to mid-lengths and crown as needed, focusing on knot-prone areas.

STEP 3: STYLE

Apply Curl Define Leave-In Cream evenly to damp hair after cleansing. Section hair and brush underneath using the scalloped grooves of the Curls-To-Go Brush to help define and shape curls. Scrunch gently to enhance curl shape. Allow to air dry or diffuse for added volume and hold. Do not rinse.

WHY MIMI

Curly and coily hair is naturally drier and more delicate than straight hair.

Natural oils travel more slowly down the hair shaft

Curls are more prone to frizz and breakage

Moisture loss can lead to tangles and dullness

Many traditional styling products can feel heavy, sticky or stiff on children’s hair.

MIMI works differently.

Our plant based, sulfate free and silicone free hair care hydrates and defines without weighing curls down. Designed specifically for children’s wavy, curly and coily hair, it keeps curls smooth, shaped and manageable from morning through after school activities.

INGREDIENTS

MIMI HAIR WASH 13.52 fl oz

Aqua (Water), Cetearyl Alcohol, Helianthus Annuus(Sunflower) Seed Oil, Coco-Caprylate, Behentrimonium Methosulfate ,Decyl Glucoside, Tocopherol, Glycine Soja (Soybean) Oil, Citrullus Lanatus (Watermelon) Seed Oil, Vaccinium Corymbosum (Blueberry) Fruit Extract, Cocos Nucifera (Coconut) Oil, Citrus Auruntium Dulcis (Sweet Orange) Peel Oil, Cedrus Atlantica ( Cedarwood ) Bark Oil, Lavandula Angustifolia (Lavender ) Oil, Cymbopogon Martini (Palmarosa) Oil, Pelargonium Graveolens (Geranium ) Oil, Vanillin, Glycerine, Cetearyl Glucoside, Guar Hydroxypropyltrimonium Chloride, Benzyl Alcohol, 1,2 Hexanediol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Limonene

MIMI DETANGLER SPRAY 6.76 fl oz

Aqua (Water), Decyl Glucoside , Glycerine, Hydrolyzed Rice Protein , Citrullus Lanatus (Watermelon) Seed Oil, Vaccinium Corymbosum (Blueberry) Fruit Extract, Cocos Nucifera (Coconut) Fruit Extract, Cetrimonium Chloride , Citrus Auruntium Dulcis (Sweet Orange) Peel Oil, Cedrus Atlantica ( Cedarwood ) Bark Oil, Lavandula Angustifolia (Lavender ) Oil, Cymbopogon Martini (Palmarosa) Oil, Pelargonium Graveolens (Geranium ) Oil, Vanillin, Benzyl Alcohol, 1,2 Hexanediol, Potassium Sorbate Sodium Benzoate, Citric Acid, Geraniol, Limonene, Linalool

MIMI LEAVE-IN CURL CREAM 5.08 fl oz

Aqua (Water), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Cocos Nucifera (Coconut ) Oil, Butyrospermum Parkii (Shea) butter, Guar Hydroxypropyltrimonium Chloride, Citrullus Lanatus (Watermelon) Seed Oil, Vaccinium Corymbosum (Blueberry) Fruit Extract, , Citrus Auruntium Dulcis (Sweet Orange) Peel Oil, Cedrus Atlantica ( Cedarwood ) Bark Oil, Lavandula Angustifolia (Lavender ) Oil, Cymbopogon Martini (Palmarosa) Oil, Pelargonium Graveolens (Geranium ) Oil, Vanillin, Panthenol, Tocopherol ( Vitamin E), Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Citric Acid, 1,2 Hexanediol, Geraniol, Linalool, Limonene

FAQ

WHICH HAIR TYPES IS THE CURL DEFINE CREAM BEST FOR?

The Curl Define Cream is best suited to wavy, curly, and coily hair types that benefit from added moisture, frizz control, and enhanced definition.

The formula is designed to support curl structure while providing hydration and softness, helping to improve manageability without weighing the hair down.

For best results, apply to damp hair, distribute evenly, and allow to air dry or diffuse to enhance natural curl definition.

WHY DOESN'T MIMI HAVE A CONDITIONER?

Mimi Hair Wash is formulated as a multi-functional product designed to replace both traditional shampoo and conditioner.

It effectively cleanses the hair and scalp while delivering hydration and nourishment through plant-based ingredients, including organic watermelon seed oil, blueberry extract, and coconut-derived actives. This supports moisture balance and helps protect hair from dryness and environmental stressors such as chlorine and outdoor exposure.

For additional conditioning and manageability, we recommend using the Detangler Spray. It assists with moisture retention, reduces tangling, and helps maintain soft, smooth, and healthy-looking hair.

WHY DOESN'T THE HAIR WASH FOAM UP?

Mimi Hair Wash is a low-foaming formulation, as it is free from sulphates and other harsh surfactants typically responsible for creating a high lather in traditional shampoos.

Low foam does not impact cleansing performance the formula is designed to effectively cleanse while being gentle on the scalp and hair.

For best results, we recommend emulsifying the product with a small amount of water in your hands before application. Once applied, add more water as needed and use your fingers or a scalp brush to evenly distribute the product through the scalp and hair. This will help ensure optimal coverage and performance.

WHO IS MIMI FOR?

MIMI Haircare is designed for children aged 2-12 years.

While the products can be used by individuals of any age, the formulations are specifically developed for younger scalps, which typically produce less sebum (natural oil) than adult scalps. This makes them more suited to those with finer, less oily hair and scalps requiring gentle, non-stripping care.

CURLY KIDS BUNDLE

$55.00
$61.00
SAVE 10%

MIMI HAIRCARE in action

  • Formulated for Curly Kids

  • NATURAL Ingredients

  • AUSTRALIAN MADE

  • Tear & Tantrum Free

  • Reduces Frizz

  • SHIPS FROM OUR US WAREHOUSE

Formulated for Curly Kids

NATURAL Ingredients

AUSTRALIAN 
MADE

Tear & Tantrum Free

Reduces 
Frizz

SHIPS FROM OUR US WAREHOUSE

LESS FRIZZ, MORE CURLS!

ONLINE EXCLUSIVE

Curly hair needs a little extra love and a lot more moisture.

Curly hair needs a little extra love and a lot more moisture. The MIMI Curly Kids Bundle brings together our most-loved curly hair products for kids in one easy, ready-to-go routine. Designed to cleanse, hydrate, define and protect, this curly hair care bundle for kids helps support softer, smoother, more manageable curls without the tears.

From wash day to styling, this simple kids curly hair routine helps reduce frizz, detangle knots and enhance natural curl definition.

Better curls, less frizz and a routine they’ll love!

WHAT’S INSIDE

MIMI HAIR WASH 13.52 fl oz
Infused with organic watermelon seed oil, blueberry & coconut extracts, it cleans & nourishes kids' hair effortlessly. Say farewell to shampoo & conditioner & embrace an easier & better way to care for hair.

MIMI DETANGLER SPRAY 6.76 fl oz
Effortlessly tames tangles, tantrum-free. Infused with organic watermelon seed oil, blueberry & coconut extracts, to help protect kids’ hair from the effects of outdoor play and swimming pool chemicals.

MIMI LEAVE-IN CURL CREAM 5.08 fl oz
A plant-based leave-in that defines curls, smooths frizz, and enhances natural texture without heaviness. Made for kids’ curls that need gentle care and long-lasting definition.

MIMI SCALP MASSAGE BRUSH
Happy hair begins with a healthy scalp, and the MIMI Scalp brush makes hair washing fun and easy. The soft silicone bristles provide a gentle massage, effectively removing dry skin and maximising the benefits of the MIMI Hair Wash.

QUICK DRY HAIR TOWEL
Say hello to the MIMI Hair Towel. With its magical quick-dry powers, drying out that mop on top becomes a breeze for kids and parents. Bid farewell to frizz, flyaways and damp hair dilemmas. Super cute and soft, just wrap, twist and let the magic begin!

CURLS-TO-GO HAIR BRUSH
A curl-loving brush designed to gently detangle while protecting a natural curl pattern. Created to glide through waves, curls, and coils with ease, it helps reduce frizz and breakage while enhancing curl definition for healthier, happier curls every day.

HOW TO USE

STEP 1: CLEAN

Wet hair thoroughly. Mix a small amount of Hair Wash in your hands with water and smooth from root to tip. Gently massage into the scalp using the Scalp Brush to lift build-up. Rinse well. Repeat if needed for thick, curly or coily hair.

Note: This wash doesn’t foam, that’s the beauty of plant-based ingredients.

STEP 2: TREAT

Spray Detangler onto wet or dry hair.

Start at the ends and gently brush through using the Curls-To-Go Brush, working your way up to help minimise breakage and remove knots. Apply to mid-lengths and crown as needed, focusing on knot-prone areas.

STEP 3: STYLE

Apply Curl Define Leave-In Cream evenly to damp hair after cleansing. Section hair and brush underneath using the scalloped grooves of the Curls-To-Go Brush to help define and shape curls. Scrunch gently to enhance curl shape. Allow to air dry or diffuse for added volume and hold. Do not rinse.

WHY MIMI

Curly and coily hair is naturally drier and more delicate than straight hair.

Natural oils travel more slowly down the hair shaft

Curls are more prone to frizz and breakage

Moisture loss can lead to tangles and dullness

Many traditional styling products can feel heavy, sticky or stiff on children’s hair.

MIMI works differently.

Our plant based, sulfate free and silicone free hair care hydrates and defines without weighing curls down. Designed specifically for children’s wavy, curly and coily hair, it keeps curls smooth, shaped and manageable from morning through after school activities.

INGREDIENTS

MIMI HAIR WASH 13.52 fl oz

Aqua (Water), Cetearyl Alcohol, Helianthus Annuus(Sunflower) Seed Oil, Coco-Caprylate, Behentrimonium Methosulfate ,Decyl Glucoside, Tocopherol, Glycine Soja (Soybean) Oil, Citrullus Lanatus (Watermelon) Seed Oil, Vaccinium Corymbosum (Blueberry) Fruit Extract, Cocos Nucifera (Coconut) Oil, Citrus Auruntium Dulcis (Sweet Orange) Peel Oil, Cedrus Atlantica ( Cedarwood ) Bark Oil, Lavandula Angustifolia (Lavender ) Oil, Cymbopogon Martini (Palmarosa) Oil, Pelargonium Graveolens (Geranium ) Oil, Vanillin, Glycerine, Cetearyl Glucoside, Guar Hydroxypropyltrimonium Chloride, Benzyl Alcohol, 1,2 Hexanediol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Limonene

MIMI DETANGLER SPRAY 6.76 fl oz

Aqua (Water), Decyl Glucoside , Glycerine, Hydrolyzed Rice Protein , Citrullus Lanatus (Watermelon) Seed Oil, Vaccinium Corymbosum (Blueberry) Fruit Extract, Cocos Nucifera (Coconut) Fruit Extract, Cetrimonium Chloride , Citrus Auruntium Dulcis (Sweet Orange) Peel Oil, Cedrus Atlantica ( Cedarwood ) Bark Oil, Lavandula Angustifolia (Lavender ) Oil, Cymbopogon Martini (Palmarosa) Oil, Pelargonium Graveolens (Geranium ) Oil, Vanillin, Benzyl Alcohol, 1,2 Hexanediol, Potassium Sorbate Sodium Benzoate, Citric Acid, Geraniol, Limonene, Linalool

MIMI LEAVE-IN CURL CREAM 5.08 fl oz

Aqua (Water), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Cocos Nucifera (Coconut ) Oil, Butyrospermum Parkii (Shea) butter, Guar Hydroxypropyltrimonium Chloride, Citrullus Lanatus (Watermelon) Seed Oil, Vaccinium Corymbosum (Blueberry) Fruit Extract, , Citrus Auruntium Dulcis (Sweet Orange) Peel Oil, Cedrus Atlantica ( Cedarwood ) Bark Oil, Lavandula Angustifolia (Lavender ) Oil, Cymbopogon Martini (Palmarosa) Oil, Pelargonium Graveolens (Geranium ) Oil, Vanillin, Panthenol, Tocopherol ( Vitamin E), Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Citric Acid, 1,2 Hexanediol, Geraniol, Linalool, Limonene

FAQ

WHICH HAIR TYPES IS THE CURL DEFINE CREAM BEST FOR?

The Curl Define Cream is best suited to wavy, curly, and coily hair types that benefit from added moisture, frizz control, and enhanced definition.

The formula is designed to support curl structure while providing hydration and softness, helping to improve manageability without weighing the hair down.

For best results, apply to damp hair, distribute evenly, and allow to air dry or diffuse to enhance natural curl definition.

WHY DOESN'T MIMI HAVE A CONDITIONER?

Mimi Hair Wash is formulated as a multi-functional product designed to replace both traditional shampoo and conditioner.

It effectively cleanses the hair and scalp while delivering hydration and nourishment through plant-based ingredients, including organic watermelon seed oil, blueberry extract, and coconut-derived actives. This supports moisture balance and helps protect hair from dryness and environmental stressors such as chlorine and outdoor exposure.

For additional conditioning and manageability, we recommend using the Detangler Spray. It assists with moisture retention, reduces tangling, and helps maintain soft, smooth, and healthy-looking hair.

WHY DOESN'T THE HAIR WASH FOAM UP?

Mimi Hair Wash is a low-foaming formulation, as it is free from sulphates and other harsh surfactants typically responsible for creating a high lather in traditional shampoos.

Low foam does not impact cleansing performance the formula is designed to effectively cleanse while being gentle on the scalp and hair.

For best results, we recommend emulsifying the product with a small amount of water in your hands before application. Once applied, add more water as needed and use your fingers or a scalp brush to evenly distribute the product through the scalp and hair. This will help ensure optimal coverage and performance.

WHO IS MIMI FOR?

MIMI Haircare is designed for children aged 2-12 years.

While the products can be used by individuals of any age, the formulations are specifically developed for younger scalps, which typically produce less sebum (natural oil) than adult scalps. This makes them more suited to those with finer, less oily hair and scalps requiring gentle, non-stripping care.

WHAT WE LEAVE OUT

Sulfates (sles/sls)

Parabens

PEGS

Glycol

EDTA

Silicones

Propylene

Artificial Colors

Synthetic Fragrance

WHAT WE
LEAVE OUT

Sulfates (sles/sls)

Parabens

PEGS

Glycol

EDTA

Artificial Colors

Silicones

Propylene

Synthetic Fragrance

Dr Jennifer T. Haley, MD FAAD

Board Certified Dermatologist

Dermatologist approved

MIMI Haircare is a great choice for families seeking a safe, effective, and easy-to-use hair care solution that prioritises dermatological health without exposing children to unnecessary chemicals.

SAVE TIME AND TEARS

WASH

Our gentle, all-in-one natural Hair Wash deeply cleans without stinging little eyes. Massage with the Scalp Brush to boost shine and support healthy hair. 

TREAT

Spray in our Detangler to protect and smooth hair, then gently remove knots with the Knot-A-Problem Brush. For curly kids, apply our Leave-In Curl Cream to damp hair for frizz-free, bouncy curls.

STYLE

Lock in the look with our Hair Gel, use the Gel Wand to smooth flyaways and  set the style.

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