Privacy policy

Effective Date: April 22, 2026 This Privacy Policy applies to visitors and customers located in the United States. 

This Privacy Policy describes how MIMI Haircare (“we,” “us,” or “our”) collects, uses, and shares personal information when you visit or make a purchase from our website. 

We collect personal information in a few different ways, depending on how you interact with us. 

INFORMATION WE COLLECT 

Information you provide directly: 

• Name, email address, phone number
• Billing and shipping address
• Payment information (processed securely via third‑party providers; we do not store full payment details)
• Account login details (if applicable)
• Any information you share when contacting us 

Information collected automatically: 

• IP address, browser type, device information
• Pages viewed, time spent on site, interactions
• Cookies and similar tracking technologies 

Information from third parties:

We may receive information from service providers that help operate our business, including Shopify, payment processors, shipping services, and marketing platforms. We also may use marketing pixels, such as Meta Pixel and Google Analytics, to measure engagement and deliver targeted advertising.

HOW WE USE YOUR INFORMATION 

We use personal information to: 

• Process, fulfill and deliver orders
• Communicate with you about your purchases or accounts
• Provide customer support
• Improve our website and customer experience
• Detect and prevent fraud or misuse
• Send marketing communications (only where you’ve opted in)
• Show you relevant ads across platforms

COOKIES & TRACKING 

We use cookies and similar technologies to: 

• Operate our website
• Remember user preferences
• Analyze site usage
• Deliver personalized advertising 

We and our partners may use cookies and similar technologies to collect information about your browsing activities over time and across different websites for analytics and targeted advertising purposes. This may constitute “sharing” under California law. 

You can manage cookie preferences through your browser settings.  

SHARING YOUR INFORMATION 

We share information with trusted third parties to operate our business, including: 

• E-commerce platform providers (such as Shopify) 
• Payment processors
• Shipping and fulfilment partners
• Marketing and analytics providers 

We may also disclose information where required to comply with legal obligations or protect our rights. 

YOUR PRIVACY RIGHTS 

Depending on your location, you may have rights to: 

• Access, correct or delete your personal data
• Opt out of certain types of data use (such as targeted advertising)
• Withdraw consent where applicable 

We will not discriminate against you for exercising your rights. 

We comply with applicable privacy laws, including the California Consumer Privacy Act (CCPA/CPRA) and, where applicable, the EU General Data Protection Regulation (GDPR). 

ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS 

If you are a California resident, you have the right to opt out of the "sale" or "sharing" of your personal information for purposes such as targeted advertising. 

While we do not sell your personal data in the traditional sense, we may share certain information with advertising and analytics partners to improve your experience and provide relevant marketing. 

You have the right to direct us not to sell or share your personal information. 

To exercise this right, please contact us at hello@mimihaircare.com or visit Privacy Choices. 

We will not discriminate against you for exercising your privacy rights. 

CHILDREN’S PRIVACY 

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete such information promptly. 

If you are a parent or guardian and believe that your child has provided personal information through our website, please contact us at hello@mimihaircare.com, and we will take appropriate steps to remove such information. 

INTERNATIONAL DATA TRANSFERS 

Your information may be processed in countries outside your own, including the United States. We take reasonable steps to protect transferred data. 

DATA RETENTION 

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. The criteria used to determine retention periods include the nature of the information, the purposes for which it is processed, and applicable legal requirements. 

SECURITY 

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security. 

THIRD-PARTY LINKS 

Our site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. 

CHANGES TO THIS POLICY 

We may update this Privacy Policy from time to time. Updates will be posted on this page. 

CONTACT US 

If you have any questions or would like to exercise your privacy rights, please contact us at: hello@mimihaircare.com